A secret of first-class employers
If you haven’t read Aman Singh’s blog posts on the connection between corporate social responsibility (CSR) and HR, you should. Even if you don’t agree, she offers food for thought. Singh explains the negative impact of recruitment and career development strategies that don’t incorporate an organization’s CSR brand.
Why be concerned about how prospective and current employees view your sustainability, environmental and CSR commitment? Ten years ago, people laughed at Al Gore and his call to arms against global warming. Today, he has a Nobel Peace Prize for those ideas and an Academy Award for a movie on the subject. Ten years ago, we thought the future of our economy was in technology, banking and real estate (gasp!). Today, futurists say the development of green products and services will play a major role in creating new jobs and raising our ailing economy out of its slump. Ten years ago, people bought gas-guzzler cars without thinking about the environmental impact. Today, car companies are committed to developing vehicles that offer 35 ½ miles per gallon by 2016.
Those are some big changes in the way we think about sustainability and the environment. They are bound to have an effect on how current and prospective employees view your organization. Employers of choice realize that fact, and they are ramping up their CSR image.
Has your organization changed its commitment to environmental issues and CSR over the last decade? Has it taken steps to promote its CSR image internally and externally? Do new hires care about your CSR activities?