Tackling the informal nature of social media

April 1, 2011 at 8:03 pm 2 comments

We’re learning more about the power of social media as users test the limits of Facebook, Twitter and LinkedIn. However, one stumbling block exists. As conversations with customers, colleagues and business partners that were once private become public information, it’s important to adhere to certain standards.

Protect your image and your company’s brand with this advice from Chubb Commercial Insurance:

1. Centralize social media. Although you may have employees in various departments using social media, hire an expert who can set policy and monitor company communications.

2. Develop a policy. Don’t allow the informal nature of social media fool employees into believing it should be handled frivolously. A seemingly innocent comment can lead to major lawsuits.

3. Incorporate social media use into contracts. If you normally ask for permission to post information on your company website, add social media posts to the language in your agreements.

4. Limit access to passwords. Decide which employees will have access and set stringent rules for releasing passwords.

Has your organization developed additional rules or policies around social media? Share them in our comments section.

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Entry filed under: Company Culture, HR Management, Social media. Tags: , , , , , .

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