What you may not know about Facebook users

May 18, 2012 at 11:37 am 2 comments

As Facebook’s IPO takes off today, it’s a great time to consider how this social network affects your employees and workplace environment and what’s in store for the future.

The Pew Research Center recently reviewed statistics and findings from studies they have conducted about Facebook and other social media sites over the past few years.

Their research concluded that Facebook users are more trusting of others and have more close personal ties. Is that because they use Facebook? Probably not. It’s more likely they were already more trusting and social people before they started using the site. Because of those characteristics, they gravitated toward the transparency and personal expression that is possible on Facebook.

So why should an HR professional care? You’ve seen the effect of Facebook in your workplace. Yes, employees do spend time updating their pages during work hours. But if you are getting the productivity and engagement you expect, then that shouldn’t be a huge concern.

In fact, the Pew study says that Facebook users friend many people who they don’t interact with for years, but still follow their posts. Because they have kept “in touch” for so long, that person may become a useful professional contact at a later date. The bad news for employers is that contact may be the key to a new job, which means more employee turnover.

What are your experiences with social media in the workplace? Is it the productivity drain that so many people fear? Or is it a method for staying current and connected?


Entry filed under: Company Culture, Employee Engagement, HR Management, Leadership, Recruiting, Social media. Tags: , , , , , , , .

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2 Comments Add your own

  • 1. Mathew  |  May 18, 2012 at 3:55 pm

    I think that it could be useful to an extent given its ability to help an individual network. However, LinkedIn seems to be much more useful due to its professional quality. If a professional contact is your friend on Facebook, they’re likely a connection on LinkedIn as well. I can easily imagine a company banning Facebook on its net access but keeping LinkedIn accessible.

    -Mathew, Marketing Assistant at Xenium HR http://www.xeniumhr.com/blog

    • 2. Briefings Media Group  |  May 25, 2012 at 7:29 am

      Good points Matthew. LinkedIn groups appear to be a good place to get answers or resources for new new workplace projects or needs.


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