Are You Using The “Must Have” Recruitment Tool for 2014?
Is your company making use of video in its recruitment practices? If not, now might be the time to explore how this technology could work for you.
In a recent webinar, “5 Recruitment Trends Every HR Pro Should Know for 2014,” hosted by iCIMS and HRBartender.com, Sharlyn Lauby, founder of the blog HRBartender.com and president of the ITM Group, highlighted video technology as one of the most important trends to watch in the year ahead.
“I think this is one of the most exciting trends we’re going to see in 2014 and it really has a lot to do with the increased amount of emphasis people are putting on visuals,” Lauby commented. “When we think about from a mobile and social standpoint how many visuals or pictures or images or videos are shared via our phones or social media accounts, video is a very important trend that we want to pay attention to.”
Sure, YouTube has never been more popular, but just what role can video play in recruiting new hires? Well, for starters it’s a great way to introduce your company brand to potential candidates. Lots of companies are using video today as a place to have their employees talk about their company and what it represents so, as Lauby said, “candidates can use that to make decisions about whether they want to apply to the organization.”
Video also can be a great tool for revealing to these applications more information about the job itself.
“Video can be a great way to show a realistic job preview of what the job is like, especially if you have a job that on the surface looks one way but [in reality] has a number of components that people really don’t think about,” Lauby pointed out.
At the next step, video is becoming an increasingly valuable tool for interviewing candidates long distance.
“[It’s] a great opportunity to see and interact with a candidate possibly from a faraway place who you wouldn’t necessarily have access to any other way. You can really enhance the hiring process by bringing in video,” Lauby said.
Lauby also pointed out that video interviewing changes how big of a net you can cast when searching for talent, an important factor considering that the skills gap is still a big part of HR conversations today. More companies are coming to this realization. In an April 2013 survey, research company Aberdeen Group found 32 percent of organizations participating in its talent acquisition research are investing in video interviewing, compared to 21 percent of organizations in 2012. In fact, Aberdeen identified video as one of the highest areas of growth in recruitment technology in its 2012 report “Strategic Talent Acquisition: Are You Prepared to Hire the Best?” It found that organizations looking to revamp their recruitment strategies and technology options considered video interviewing a “must-have.”
Video is not just for recruitment, though. There are more applications once that candidate is onboard: welcome messaging, orientation, compliance training and more all can include a video component. If you’re looking to provide a standardized messaging on a regular basis that will allow all employees in the office (not to mention employees working from home) to see the same information in the exact same way, video could be for you.